Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the true secret ingredients for any story in an instantly scannable and digestible fashion. The SM release has been successful because it capitalizes on three converging trends:
1. The emerging use of multi-media content as a result of increasing bandwidth and simplicity of content creation.
2. The increasing focus on search engine optimisation of media releases. After all, isn’t Google merely the world’s most effective reporter?
3. Email has established a deluge of pitches and writers can’t read 1,000 narrative pitches each day. The zpr blogging on affiliate allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – Up To Now. The hang-on top of social media releases has become actually getting them built. Most PR people are not Web programmers, and also the very nature of the items will make a social networking release useful (tags, links, multi-media) makes it tricky to complete if your meaning of advanced is inserting a footer in Microsoft Word.
Historically, the best social media releases have essentially been customized landing pages, similar to this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless there is a Jim Beam budget along with a Web programmer hanging around, making a killer SM release continues to be tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to make it easier. (note, I prefer PRXBuilder’s SimpleSMPR about this blog).
Enter PitchEngine – newly launched and still in Alpha release – PitchEngine has gone out to modify all of that. Their slick, exceptionally easy online social media marketing release creation engine is definitely the best I’ve seen. Literally, basically if i took the time to explain just what a “tag” would be to my 9 year-old, she could make a release (it would most likely be about ice skating or even the dresses on The Titanic). Click a control button and you will have a beautifully formatted, all linked up social media marketing release ready for distribution.
Distribution Included – n accessory for helping you to create zionproductreviews profile, PitchEngine lets you easily distribute it too, by typing in whom you need to send it to (via email, Twitter, FriendFeed, Facebook). All releases created within the system automatically show up in the PitchFeed, a stream of current pitches which can be accessed by reporters and bloggers at your location or via RSS.
This, And It’s Free – For the time being, PitchEngine is 100% free, that is of course a ridiculously great deal. I suspect they’ll be going to a Freemium model at some time, with advanced features costing a few dollars occasionally. For many PR firms and client-side PR 2. and social networking managers, PitchEngine will be the new social media marketing release champion, as well as an indispensable tool within the new media arsenal. Give it a look.
PitchEngine is actually a Saas-based tool for social networking press releases. According to their internet site, in the era of multimedia rich websites, text just isn’t enough. Word docs can only achieve this much and email attachments are pretty clunky.
Today, you will need quick, engaging content and PitchEngine makes it easy to produce. Your profits flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for your modern communicator.
How will it help my business? The existing method for companies to talk would be to write a typical (read: boring) press release, throw it all out over a newswire, and hope the history gets found. But PitchEngine is a small business tool (that big businesses use too) that changes the game.
Whether you’re announcing a brand new services or products, use a fun promotion, have formulated an excellent video, or perhaps possess some noteworthy news, PitchEngine allows you to create fun, engaging social media marketing press announcements. You can include pictures, videos, thumbnails related links, tags, and all things are shareable on Facebook, Twitter, and more. Check out this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social networking press announcements you publish is not going to only help bring awareness to your business, it will help create juicy inbound links to your web page, which is perfect for Search Engine Optimization (SEO) and increasing overall traffic!
How much can it cost? The great thing is that PitchEngine is a small company tool that’s priced for affordability. You can actually create unlimited social.joyetech.com free of charge, but they will not be published on PitchEngine.com.